Joshua Ratliff

Owner/ Founder

My Story

A seasoned professional with over a decade of experience in leadership, operations, and business development, I have a proven track record of navigating the challenges of growth in dynamic industries.

In 2010, a pivotal moment shaped the trajectory of my career. After a hailstorm struck my hometown, I answered a Craigslist ad for an assistant role with a salesman named Mike, who had recently suffered a fall and broken both of his wrists. Despite the setback, Mike’s resilient attitude—believing that action, not complaining, would lead to success—left a lasting impression. Over the next two years, I quickly progressed within the company, eventually managing millions in production.

In 2014, Mike and his business partner Tom founded a new company, bringing me on board to help lead their growth. Over the next decade, I honed my expertise through a combination of successes and challenges, managing teams and departments across multiple regions, including St. Louis and Chicago.

From holding a ladder in Wisconsin to leading multi-million-dollar operations in Chicago, I have gained invaluable experience in both hands-on roles and strategic management. Driven by a passion for growth and development, I am eager to share my lessons learned and help others navigate their own paths to success.

The success of many businesses often hinges on a small, dedicated group of individuals who are adept at wearing multiple hats. These are the people who seamlessly juggle roles—ranging from production and sales management to social media strategy, marketing, accounting, and everything in between. I have been one of those individuals, taking on diverse responsibilities to drive growth and maintain momentum.

However, while this approach can fuel short-term success, its long-term sustainability is often in question. That's where I come in.

I specialize in helping businesses achieve sustainable growth. By implementing streamlined processes, establishing clear protocols, and fostering a culture of accountability, I guide organizations in building a foundation for healthy, structured expansion. Together, we can create the systems and frameworks that ensure your business thrives, now and into the future.

My Experience and Specialty